Business gets a bad rap for being boring and corporate. But that’s not what business is about. Business is about fun.

Watch this video on fun. It’s lovely:

The 8 Principles of Fun

Get focused, it says. Stop hiding who you really are. Break the rules. It’s about what you can do, not what you can’t do. Be creative, start scaring yourself. Take action. Start something. Sounds like business to me.

The most successful business owners out there today are the icons, the characters, the Steve Jobs and Richard Bransons of the world. In order to get publicity for Virgin, Richard Branson started doing all sorts of stunts and taking risks and doing balloon rides around the world. This got him some cheap publicity. It’s the characters that get all the attention. Good thing, because marketing can be expensive.

Have passion, make your own choices, and have fun doing it.

In the words of Hugh MacLoed: Don’t try to stand out from the crowd: avoid crowds altogether.

I’d have to add: Don’t take yourself so fucking seriously. Smile sometimes. People like that.

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